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PLANNING TOOL QUESTIONNAIRE

Aloha Marketing helps our customers and prospective customers to develop effective business approaches for the Internet. Whether your business is start-up or non-profit, or you just want a new look with updated features, this planning tool will help to plan your project more efficiently and give you the confidence that all facets of the web development process has been covered before the work even begins.

The following questions cover not only the web design and development process, but the associated marketing activities that are essential to the success of your new site with the budget associated with each task. If you have any questions or would just like to sit down and discuss your project further with us, please contact us at alohamarketing.com and we will be happy to discuss your project with you.

Thank you for interest in Aloha Marketing for your website requirements. We look forward to meeting you and working on a plan that will bring you success.

   CONTACT INFORMATION (*) required
Company Name:
(*) Contact Person:
Title:
Address:
(*) Telephone:
Fax:        Cell:
(*) Email:
URL:
   Business Category
 What industry is your business in? 
If Other, explain:
Web Project
1. What will your Website be used for? - Check all that apply

Marketing product/service information (online brochure)

New Design of existing site
E-commerce (accepting financial transactions on the Internet)
Front end graphics (applying graphical elements to an existing site)
Interactivity (adding Flash, audio, video, etc.)

Community Site

Other: (please explain)

2. What features/services do you think you'll need? (check all that apply)
Advertising/Marketing
Logo Design Copy Writing
Search Engine Submittal Internet Marketing Program
User Experience
Visual Graphic Design Catalog Design for Shopping Cart
Music/Video Development Search Function
Content Development Photography &/or photo editing for web
Navigation, Organization Other:
  Technical Features:
Online Forms Web Hosting Assistance/Recommendations
E-commerce Management Website Traffic Logging and Analysis
Bulletin Boards, Chat Rooms User Tracking (database or cookies)
  Miscellaneous
Site Maintenance Training

3. How do you think this website will help your business?: (check all that apply)
Create a new marketing presence on the Internet
Reposition an existing marketing presence on the Internet
Test the effectiveness and success of a concept site
Establish personal contact with visitors and elicit feedback
Gather user data
Increase Sales
Provide communication and information for a specific group or organization
Obtain an edge over your competition
Other:
Audience
4. Who is your audience?
5. Have you conducted any market research to define your audience?
6. Who is your competition?
7. What are the major categories of information to be provided on your website?
8. For each competitor, what do you like and dislike about their sites?
SITE DESIGN
1. How would you like people to navigate through your site?:
2. What kind of colors, style, artwork, would you like to have on your site if applicable?
3. Do you currently use an advertising agency, graphic design or marketing firm? If so, how involved will they be in this project?
4. How do you plan to promote and market your site? (Do you have a media budget, promotional marketing strategy, PR plan, etc.?)
5.  Do you have examples of other sites that you find appealing? If so, please provide the URL and a brief description of some of the attributes that you think are appealing:
   OTHER
1. What is your estimated budget range for this project?: 
2. Do you have a deadline for your launch date? Explain
3. Do you have your own server? (choose one)
Yes, what kind? (UNIX, NT, SQL, Apple, LINUX, etc)
Yes, we have our own hosting service (Name of ISP)
What do you pay monthly/yearly for the service? :
No, but would like Aloha Marketing to host or provide recommendations
No, but we intended to coordinate this ourselves
4. What browser platforms do you currently use? List all that apply with their version #'s
5. What computer systems are you currently using?:

Macintosh
PC
Both

6. What kind of Internet Connection do you use?

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